CASE STUDIES :

Social-First Editorial Strategy

The case studies are signature projects where I identified opportunities, built new formats, and proved how editorial voice and social-first innovation can drive growth.

My work isn’t just about execution — it’s about identifying gaps, proposing bold solutions, and building prototypes that bridge cultural relevance with measurable impact.

Here are two case studies that showcase my approach:

  • The Allure Archive: turning nostalgia into an evergreen engagement engine.

  • The RCA Persona Project: reimagining a legacy franchise for interactive, social-first audiences.

Each demonstrates how I blend editorial authority with platform-native creativity to create content that doesn’t just live on social — it shapes conversation.

  • The Challenge
    Allure’s social channels thrived during tentpoles like the Met Gala and RCAs but faced engagement dips between those moments. I identified a gap: how to sustain traffic and conversation consistently, while leveraging Allure’s unmatched archives.

    The Concept
    I created The Allure Archive, a social-first series that paired iconic past beauty trends with modern celebrity moments. It positioned nostalgia not as throwback, but as proof that beauty cycles reinvent themselves.

    Execution
    Designed carousels and headlines optimized for Instagram and Facebook, weaving archival assets with current looks (e.g., Miley Cyrus’s halo hairstyle vs. Cindy Crawford’s ’90s texture). Collaborated with visuals + editorial to ensure authority and shareability.

    Impact
    Archive posts consistently drove high impressions, saves, and shares, filling engagement valleys and sparking nostalgic conversations. The series was well-received internally and positioned as a repeatable evergreen format.

    Takeaway
    The Allure Archive showcases how I bridge cultural nostalgia with timely storytelling, building frameworks that drive sustained engagement while reinforcing brand authority.

    Full pitch deck available upon request.

  • The Challenge
    The Readers’ Choice Awards were a tentpole for Allure, but risked feeling static for younger, social-first audiences. The challenge: how to make RCAs more personal, playful, and interactive without losing authority.

    The Concept
    I developed the RCA Persona Project — a system of beauty archetypes (e.g., The Glow Getter, The Bare-Faced Minimalist) that matched readers to RCA-winning products. It reframed RCAs as interactive identity content.

    Execution
    Built a prototype persona quiz and social mock-ups: story quizzes, persona cards, and carousels showing “your beauty persona” with product pairings. Created a pitch deck to visualize audience engagement and commerce opportunities.

    Impact
    Though the full quiz wasn’t greenlit, the persona framework was praised internally as a forward-looking model for interactive branded content. It demonstrated how legacy franchises could be reimagined for a digital-first audience.

    Takeaway
    The RCA Persona Project showcases my ability to pitch, prototype, and design social-first activations that seamlessly merge editorial voice with interactivity — even when unlaunched, demonstrating my strategic foresight.

    Full pitch deck available upon request.

Allure Archive: Concept Validation

A concept I built for Allure that reintroduced the brand’s archives to a modern feed. Allure Archive connected iconic beauty eras with their present-day revivals, showing how nostalgia moves culture forward, not backward.

The format was designed as a carousel series: short, sharp, and social-first. Each post paired archival photography with contemporary counterparts and editorial commentary, giving heritage imagery a new digital life.

(below: excerpts from my original pitch deck)

Each carousel explored how rebellion evolves into refinement, how beauty’s “it looks” cycle back with new context and intention.

Months later, Allure’s social channels reflected a similar structure and tone, validating the concept’s creative foresight and its fit within the brand’s larger storytelling arc.

Creative Takeaway
Foresight in media isn’t luck; it’s fluency. Allure Archive proved my ability to anticipate editorial shifts, translate nostalgia into engagement, and build formats that feel both timeless and current.

Photos: Getty Images

Series Title: Annotated Identity

Concept Summary: I developed Annotated Identity as a modern storytelling format for legacy brands, blending archival media with annotated video commentary to reframe how culturally flattened women—such as Pamela Anderson—are perceived, producing a social-first video edit that showcases how timeless narratives can meet contemporary critique. Each installment would pair a legacy archive (e.g., legacy magazine covers, articles, interviews) with annotations, reactions, and insights from present-day creators, historians, cultural critics, or even the women themselves.

Tagline: Where women rewrite the margins of their own history.

Feature: Pamela Anderson

Her features and image in the spotlight can serve as the jumping-off point, spotlighting Pamela’s renaissance and the shift from “sex symbol” to self-actualized creator, activist, and narrator of her own story.

Why It Works

  • Editorial Depth: Ties directly into an article and leverages a brand’s archive-rich legacy.

  • Modern Relevance: Pamela’s public reframe taps into broader conversations around beauty standards, aging, agency, and celebrity narratives.

  • Cultural Echo: Connects to the recent cultural reassessments of Anna Nicole Smith, Marilyn Monroe, and Britney Spears.

Videos: Getty Images