WORK
SOCIAL VIDEO FILMING + EDITING
Short-form content that literally moves. From concept to clips, these videos are built to capture attention, evoke emotion, and tell stories in under a minute.
AFRO PUNK ‘23
ALLURE: BEST OF BEAUTY ‘24
VASELINE x RADIANT X
ALLURE: HAIR SHOOT ‘24
CURLFEST ‘23
ALLURE x BLACK BEAUTY ROSTER SUMMIT
NYFW S/S '25: THOM BROWNE
ENGAGEMENT-DRIVEN VISUALS ACROSS PLATFORMS
From headline cards to trend and style recaps, I curate social-first content that stops the scroll and sparks conversation. These posts didn’t just perform—they broke records, drove referral traffic, and lit up timelines on socials.
BEAUTY IN CONTEXT: SHAPING STORIES AND CELEBRATING COMMUNITY WITH THE MELANIN EDIT
From pitching culture-rich stories to capturing iconic moments on set, I’ve helped amplify voices, artistry, and beauty innovations that celebrate Black and Brown communities through Allure’s The Melanin Edit.
Storytelling That Centers Culture
Pitched and wrote a standout profile on Haitian digital artist Vegalia Jean-Pierre, spotlighting her creation of Procreate tools designed to make Black hair textures more visible in digital art—a first-of-its-kind solution celebrated across Allure’s platforms.
On-Set Editorial Contributions
Developed the concept for Beauty & The Bodega, a vibrant editorial that explored the cultural role of bodegas in beauty, community, and identity for NYC residents. Interviewed models on-set and captured their personal ties to these spaces, blending nostalgia with modern beauty storytelling.
Activations and Social-First Content
Served as a creative contributor and on-site correspondent for events and panels like Netflix x Allure: Clips & Conversations and Allure x Black Beauty Roster, filming and editing short-form videos for Instagram and TikTok that amplified conversations about representation in beauty spaces.
WHERE BEAUTY MEETS THE SPOTLIGHT
Blending trend-savvy insights and creative storytelling, I’ve produced high-performing visual assets and headline cards that captured the magic of award season across Allure’s social platforms.
EDITORIAL WORK
At Allure, I help translate cover shoot artistry into accessible beauty for readers. By collaborating with makeup artists and researching comparable products—from prestige to drugstore—I make high-fashion looks attainable while ensuring editorial precision and brand alignment.
WRITTEN WORK
BRANDED CONTENT
BRANDED CONTENT
I’ve collaborated on branded content and social-first video campaigns with leading beauty brands and influencers, bringing editorial storytelling and digital strategy together to create content that feels authentic, engaging, and commerce-driven.
SheaMoisture’s Even Tone Antiperspirant Deodorant
Allure x Amazon: Easy Date Night Makeup
Allure x Amazon: At Home Spa Kit
Allure x Amazon: The Melanin Diaries, Swatch Party
Allure x Priscilla Ono: Rihanna Superbowl Glam ‘24
EVENT PRODUCTION + CREATIVE HIGHLIGHTS
The energy of a live activation meets the precision of digital storytelling. I’ve contributed to beauty and culture events from Netflix x Allure to Best of Beauty Live!, with creative strategy, guest experience, and on-the-ground coverage that translates to visuals designed for social.
Netflix x Allure: Clips + Conversations
Allure: Best of Beauty Live! Event