For Netflix x Allure: Clips + Conversations, a cross-industry event celebrating the intersection of beauty and entertainment, I managed the full logistics process for over 60+ branded gift bags—from assembly to delivery at the Allure Store.

Working across departments, I coordinated timing, inventory, and quality control to ensure all guest materials reflected Allure’s premium brand standards. While the project’s focus was operational, I maintained an eye for creative detail—ensuring every touchpoint, from packaging to presentation, supported the larger storytelling experience between Netflix and Allure.

Behind every seamless brand activation is a logistical story, executed with precision, timing, and creative intent.

Turning logistics into storytelling—where brand operations meet cultural moments.

From 2022 to 2024, I served as the on-the-ground social media manager and brand handler for Allure’s Editor-in-Chief, overseeing her digital content strategy, on-set logistics, and event visibility. Acting as both creative producer and executive support, I captured, edited, and delivered day-of content across major brand moments—from the Best of Beauty Awards to live activations and industry events.

Beyond content capture, I coordinated with her stylist and MUA, managed product deliveries, and maintained alignment with Allure’s visual and editorial standards. Between 2023 and 2025, I expanded that role into cross-platform social assistance for Allure and SELF’s social media teams—bridging editorial, branded, and audience development goals.

At the intersection of executive visibility and brand storytelling, I built systems that kept creativity and consistency in sync—online and off.

From assistant to architect—shaping digital storytelling through executive presence.

Photography by: Sean Sime

For the third consecutive year, I supported Allure’s Best of Beauty Live! as executive and brand support for the Editor-in-Chief. My role spanned logistics management, glam coordination, and real-time content capture—ensuring every detail aligned with Allure’s tone and visual standards. Acting as the bridge between production, branded content, and social teams, I maintained day-of flow while keeping brand storytelling front and center.

Recognized by colleagues for leadership and “promotion-level” execution, I strengthened my expertise in creative operations, live event management, and high-pressure brand execution.

Where editorial excellence meets experiential storytelling, translating beauty authority into a live, immersive experience is always the goal.

Best of Beauty Live! 2025