WORK

Branded Content • Experiential Production • Social-First Storytelling

I create content that bridges storytelling, strategy, and social performance. From live event coverage and editorial campaigns to branded partnerships, my work across editorial and branded environments reflects how culture and beauty intersect, and how digital storytelling can both inform and inspire.

SOCIAL VIDEO STRATEGY + PRODUCTION

Short-form content that moves with intention. From concept to clips, I develop videos that capture attention, evoke emotion, and translate editorial storytelling into platform-native motion.

AFRO PUNK ‘23

ALLURE: BEST OF BEAUTY ‘24

VASELINE x RADIANT X

ALLURE: HAIR SHOOT ‘24

CURLFEST ‘23

ALLURE x BLACK BEAUTY ROSTER SUMMIT

NYFW S/S '25: THOM BROWNE

AUDIENCE-LED VISUAL STRATEGY

My role bridges content creation and audience development. These headline visuals were conceptualized to drive engagement, boost traffic, and reinforce Allure’s authority across Facebook and Pinterest.

From headline cards to trend and style recaps, I curate social-first content that stops the scroll and sparks conversation. These posts performed, broke records, drove referral traffic, and lit up timelines on socials.

BEAUTY IN CONTEXT: THE MELANIN EDIT

From pitching culture-rich stories to capturing on-set moments, I’ve helped shape The Melanin Edit’s storytelling by amplifying artistry, representation, and beauty through a neurodivergent and culturally conscious lens.

Storytelling That Centers Culture

Pitched and wrote a standout profile on Haitian digital artist Vegalia Jean-Pierre, spotlighting her creation of Procreate tools designed to make Black hair textures more visible in digital art—a first-of-its-kind solution celebrated across Allure’s platforms.

On-Set Editorial Contributions

Developed the concept for Beauty & The Bodega, a vibrant editorial that explored the cultural role of bodegas in beauty, community, and identity for NYC residents. Interviewed models on-set and captured their personal ties to these spaces, blending nostalgia with modern beauty storytelling.

Activations and Social-First Content

Served as a creative contributor and on-site correspondent for events and panels like Netflix x Allure: Clips & Conversations and Allure x Black Beauty Roster, filming and editing short-form videos for Instagram and TikTok that amplified conversations about representation in beauty spaces.

BEAUTY IN CULTURE & LIVE MOMENTS

Blending trend-savvy insights and creative storytelling, I’ve produced high-performing visual assets and headline cards that captured the magic of award season across Allure’s social platforms.
Coverage that connects beauty and pop culture—driving conversation through award show storytelling and trend recaps.

EDITORIAL CONTRIBUTIONS & CREDITS

As part of Allure’s editorial and social teams, I research sustainable, luxury, and budget-friendly beauty products for Allure shoots, working closely with beauty directors and makeup artists to match the right products to each story’s visual direction. My role helps keep our beauty selections intentional, inclusive, and aligned with the editorial concept.

WILLOW SMITH, MAY 2024

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RACHEL ZEGLER, MARCH 2025

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JULIA FOX, AUGUST 2025

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MADELYN CLINE, JULY 2025

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PUBLISHED EDITORIAL WORK

From interviews and essays to culture-driven profiles, my writing explores identity, beauty, and belonging through a lens that combines editorial storytelling with emotional insight.

Interview with Winnie Harlow for Allure Magazine, 2022

The Beauty and Pain of a Family Album

This is part of Thank You Notes, a series of letters offering gratitude to the people and things that inspire us most.

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Winnie Harlow Is Launching Her Own Line of Sunscreen

I chatted with the model about the Caribbean, beach life, and some of her favorite childhood hair memories in honor of the launch of Cay Skin.

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Why Is It So Hard for Some Animators to Illustrate Black Hair?

Digital artist Vegalia Jean-Pierre proves there’s another way.

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How I've Managed to Curb My Dermatillomania Through Manicures

I turned to nail care to ease my skin picking — and it worked.

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Why SheaMoisture’s Even Tone Antiperspirant Deodorant Is a Total Game-Changer

The Best of Beauty winner is my 48-hour solution for odor control and staying fresh.

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19 Wedding Nail Ideas That Look Stunning In Photos

They will be in as many pictures as your ring (and should shine as brightly).

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BRANDED CONTENT

I collaborate with brands, producers, and creative teams to develop social-first campaigns that merge editorial integrity with commercial performance. My work spans on-camera talent, script refinement, cross-functional production support, and execution that ensures content feels both culturally fluent and conversion-aware.

FEATURED CASE STUDY:

Allure × Amazon | Best of Beauty Winners Campaign

Role: On-Camera Talent | Creative Collaboration | Production Partner

Selected as on-camera talent for Allure’s branded partnership with Amazon, I appeared across a multi-video campaign spotlighting Best of Beauty award winners. Beyond talent participation, I collaborated with producers and directors to refine voiceover language, ensuring scripts felt natural, credible, and aligned with my editorial instincts.

Supporting both creative authenticity and production efficiency, I provided personal wardrobe and styling to maintain visual continuity while contributing to a streamlined shoot environment.

The campaign resulted in six social-first videos (one currently under embargo), designed to drive product awareness while maintaining Allure’s authority and audience trust.
This experience strengthened my fluency in branded storytelling, on-set collaboration, and performance-driven content creation.

Capabilities Demonstrated :

On-camera branded talent
Script collaboration & voice alignment
Social-first campaign execution
Producer & director partnership
Visual continuity awareness
Performance-minded storytelling

SheaMoisture’s Even Tone Antiperspirant Deodorant

Allure x Amazon: Easy Date Night Makeup

Known for operating as a bridge between editorial, production, and brand partners, I bring both creative sensitivity and logistical precision to high-visibility campaigns.

Allure x Amazon: At Home Spa Kit

Allure x Amazon: The Melanin Diaries

Allure x Priscilla Ono:

Rihanna Super Bowl Glam ‘24

Role : Selected On-Camera Talent

Handwritten note from Priscilla Ono, Global Makeup Artist, Fenty Beauty.

On-Set Recognition

Following the shoot, I received a handwritten note from Priscilla Ono and the Fenty Beauty team, recognizing the professionalism, presence, and collaborative energy I brought to set while delivering as selected on-camera talent for the segment.

Celebrity Beauty Cover Packages & Product Testing

Allure Cover Package: Cardi B

Role: Editorial Contributor (Review & Credit Research)

Allure, March 2026

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Tested & Reviewed

Contributed editorial coverage and credit research to Allure’s Cardi B March cover package.

Contribution

As part of Allure’s Cardi B March cover package, I contributed product-testing coverage and supported the editorial process by researching and compiling alternative beauty credits aligned with the story’s visual direction.
My review of Cardi B’s Grow-Good hair-care line focused on performance across thick, coarse 4B/4C textures and protective-style maintenance routines — offering a grounded, experience-driven perspective within the broader celebrity beauty narrative.

Cécred: Wrap & Set Foam

Role: Editorial Contributor (Review & Product Testing)

Allure, March 2026

Braid-Out Performance: Definition, Moisture Retention, and Hold

The foam felt sticky in my hands at first, but that didn’t translate once it dried into my hair. It gave my braid-out noticeable shine and softness, especially after setting overnight. By morning, my hair felt smooth, hydrated, and held its shape, making it a strong option for defining and maintaining a braid-out.

Applied before braiding and set overnight.

Tested on thick, coarse 4B/4C hair

TRUSTED BY LEADERSHIP & BRAND PARTNERSHIPS:

LEADERSHIP:
“You always make me look my best.”

— Jessica Cruel, Editor-in-Chief, Allure & SELF
“Great work as always.”

— Alessandra Foresto, Managing Editor
“Thank you for handling the cover adjustments — Bianca told me you were a lifesaver on this one.”

— Erika Owen, Interim Social Director

BRAND PARTNERS / TALENT:

“Thank you for all of your help in bringing the event to life — we truly appreciate it.”
— Rachael Comeau, Living Proof

“The team was so happy with the experience. We deeply appreciated your support.”
— Jasmin Ramsey, Polite Society
“Jennet took exceptional care of me.”

— Bevy Smith, Television & Radio Host
Trusted by editorial leadership, brand partners, and on-camera talent to execute with precision and care.

EVENT PRODUCTION + BRAND EXPERIENCES

From tentpole events like Allure’s Best of Beauty Live to cultural activations like Netflix x Allure: Clips + Conversations, I’ve managed on-site logistics, creative strategy, and real-time storytelling that elevate the brand experience—online and in person.

Netflix x Allure: Clips + Conversations

For Netflix x Allure: Clips + Conversations, a cross-industry event celebrating the intersection of beauty and entertainment, I managed the full logistics process for over 60+ branded gift bags—from assembly to delivery at the Allure Store.

Working across departments, I coordinated timing, inventory, and quality control to ensure all guest materials reflected Allure’s premium brand standards. While the project’s focus was operational, I maintained an eye for creative detail—ensuring every touchpoint, from packaging to presentation, supported the larger storytelling experience between Netflix and Allure.

Behind every seamless brand activation is a logistical story, executed with precision, timing, and creative intent.

Turning logistics into storytelling—where brand operations meet cultural moments.

Executive Social Media + Brand Support

From 2022 to 2024, I served as the on-the-ground social media manager and brand handler for Allure’s Editor-in-Chief, overseeing her digital content strategy, on-set logistics, and event visibility. Acting as both creative producer and executive support, I captured, edited, and delivered day-of content across major brand moments—from the Best of Beauty Awards to live activations and industry events.

Beyond content capture, I coordinated with her stylist and MUA, managed product deliveries, and maintained alignment with Allure’s visual and editorial standards. Between 2023 and 2025, I expanded that role into cross-platform social assistance for Allure and SELF’s social media teams—bridging editorial, branded, and audience development goals.

At the intersection of executive visibility and brand storytelling, I built systems that kept creativity and consistency in sync—online and off.

From assistant to architect—shaping digital storytelling through executive presence.

Allure Best of Beauty Live red tote featuring event branding.

Photography by: Sean Sime

For the third consecutive year, I supported Allure’s Best of Beauty Live! as executive and brand support for the Editor-in-Chief. My role spanned logistics management, glam coordination, and real-time content capture—ensuring every detail aligned with Allure’s tone and visual standards. Acting as the bridge between production, branded content, and social teams, I maintained day-of flow while keeping brand storytelling front and center.

Recognized by colleagues for leadership and “promotion-level” execution, I strengthened my expertise in creative operations, live event management, and high-pressure brand execution.

Where editorial excellence meets experiential storytelling, translating beauty authority into a live, immersive experience is always the goal.